Strategic Advisory for Growth and Sustainability
Helping Your Business Thrive in a Complex World.
Strategic Advisory for Growth and Sustainability
Helping Your Business Thrive in a Complex World.
Our Story
Pointer Star Partners
Helping Businesses Thrive Through Complex Challenges
Pointer Star Partners is a bespoke strategic advisory firm founded by Jayne Baird, a seasoned executive with over 30 years of global experience across Oil and Gas, Resources, Climate Strategy, and Energy Transition. With a proven history of leading through disruption, building diverse business portfolios, and driving transformative growth locally and internationally, we help organisations thrive in a dynamic and uncertain world.
We draw on decades of hands-on experience to craft and execute strategies that prioritise your core business while addressing critical needs such as regulatory compliance, climate-driven imperatives, and growth aspirations. Whether your goal is to protect your base business, expand locally or internationally, or diversify, we work with you to not only plan but execute—delivering tangible, sustainable results.
We understand, sometimes through hard-earned lessons, what it takes to succeed—from crafting a transformative strategy to implementing it and achieving measurable success.
About Pointer Star Partners
Our Mission
To work with your business to craft transformative strategies and execute them successfully. We prioritise collaboration, leveraging deep expertise to deliver solutions that protect core strengths, address climate-driven challenges, and unlock transformative growth or diversification.
Why Pointer Star?
Real Expertise, Real Results
In today’s dynamic environment, businesses must balance climate-related demands with protecting their core. At Pointer Star Partners, we work with you to craft holistic strategies that help your business thrive, grow, or diversify, while meeting compliance obligations and climate-driven imperatives.
What Sets Us Apart?
We know what’s needed for success—and how to deliver it. Because we've done it.
- Visionary Leadership: We’ve delivered first-of-their-kind initiatives in decarbonisation and new energy, navigating uncertainty and disruption to ensure Licence to Operate while driving transformative change.
- Proceed, Pivot, or Push-back: Our experience across climate strategy and growth can guide you under shifting external pressures, keeping your business adaptable and thriving in an uncertain future.
- Strategy to Execution: We partner with you every step of the way—from crafting holistic, future-proof and realistic strategies, to ensuring they are delivered and value realised.
- A Trusted Guide: With decades of "boots on the ground" experience, we’ve navigated the complexities of global markets, led transformative change, diversification, and delivered real projects. We know how to avoid the pitfalls and seize the opportunities.
Let us help you achieve your goals with leadership and expertise you
Photograph - Baird - Boranup Forest, Western Australia
our achievements
Delivering Thriving Businesses Through Proven Expertise
Sustainability and Energy Transition
- Established Woodside Energy’s Carbon Abatement Strategy.
- Delivered a CCS portfolio with ~1 billion tonnes of potential CO₂ storage capacity.
- Built a 36-million Carbon Credit portfolio, enabling sustainability goals.
Protecting Base Business:
- Helped establish Woodside’s Climate Strategy in response to the Safeguard Mechanism.
- Secured all required carbon credits for compliance, ensuring License to Operate.
ESG Leadership:
- Founded Woodside's Indigenous Enablement Fund, fostering training, employment, and partnerships in carbon farming with Traditional Owners.
- Integrated biodiversity-focused measures into carbon farming projects, aligning with sustainability goals.
Proven Growth and Diversification:
- Doubled Woodside’s global exploration portfolio, delivering new reserves and enabling an international growth strategy.
- Established carbon farm portfolio-a move into financial and agricultural sectors
Market Entry Expertise:
- Led successful entries into 10+ countries, including Senegal, Kenya, Gabon, and Morocco, navigating complex regulatory and operational challenges.
Photograph - Jayne Baird - One year old saplings, Carbon Farm, WA
Our Services
We develop strategies that align with your sustainability and decarbonisation goals while ensuring your core business thrives. From Carbon Capture and Storage (CCS) to carbon credit portfolios, and climate compliance, we help you navigate the energy transition without compromising your business priorities.
Learn more about how we can help your business.
Whether you’re protecting your base business, expanding into international markets, or diversifying into emerging sectors such as carbon farming or new energy products, we provide tailored solutions to help your business thrive, grow, and achieve sustainable success.
Learn more about how we can help your business.
Australia’s resources sector attracts billions in foreign investment annually. We guide international investors through the complexities of entering and expanding in the Australian market. With expertise in managing joint-ventures, regulatory frameworks, government relations, and stakeholder engagement, we help you unlock opportunities and maximise vale.
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With decades of experience in the global oil and gas sector, Pointer Star Partners delivers unparalleled expertise across the energy value chain. From managing multi-billion-dollar projects to navigating decarbonisation challenges, we provide strategic insights to meet the evolving needs of the oil and gas industry.
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Africa’s abundant resources and growing economies offer vast opportunities for Australian resource companies. Pointer Star Partners, led by Jayne Baird, leverages deep expertise and advanced risk management strategies to help businesses navigate Africa’s challenges and unlock its immense potential for strategic expansion.
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How We Work
We tailor our approach to meet the unique needs and challenges of your business in this dynamic and fast-changing environment. We leverage decades of experience in setting strategy, identifying and capturing new opportunities, with effective execution and risk-mitigation strategies to deliver value-adding business outcomes.
It starts with a conversation—to understand your goals, challenges, and priorities—and from there, we craft and execute a plan designed for your success.